Key Markets Facts:
Guinness Cameroun S.A. (GCSA) is a Total beverage alcohol supply and demand business. It is a subsidiary of Diageo Plc, a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer, sold at almost every price point, in every category to meet consumer demand.
The Cameroon alcohol beverage market is highly competitive - GCSA is currently the No 2 player in the country by value in the beer market and N°1 in the Spirits market, with a clear ambition to be No. 1 in value in Total Beverage Alcohol. Operating in a market that is highly competitive with a significant value to mainstream segments, the GCSA Spirits portfolio includes J&B, Johnnie Walker, Baileys, Tanqueray, Dimple, Cardhu, Singleton of Duff town, Black & White, VAT 69, White Horse. In line with its ambition, GCSA installed a manufacturing line in 2016 to produce mainstream spirits.
Our vision is to be the most trusted and most respected consumer goods company.
With over 400 employees working across Supply & Demand with entrepreneurial spirit and determination, we have a significant investment underway behind our people's agenda to ensure that Guinness Cameroun is truly Best Place to Be. We are also proud of the contributions we make in the communities in which we operate both economically and socially; for example, our commitment to provide safe access to drinking water to 1million people each year.
The role is based in Douala (Cameroon) and reports to the Marketing Director GCSA. There is frequent contact with the GCSA Executive team, Customer Marketing team, Premium Trade Sales team, local and regional marketing agencies, and with the Global Brand Team-based majorly in London.
The Marketing Manager Spirits is directly responsible for a team and leads the Brand ATL and BTL agenda. He plays a lead role in driving high standards in CARM, controls, and procedures, and has a key role in strategic planning and performance.
Spirits have shown consistent growth in recent years and are year on year a more prominent contributor to GCSA total NSV. The plan is to contribute up to 30% in F24
The role will be responsible for:
• Managing Travel & Entertainment budget
• Proposing resource allocation
Purpose of Role
Identify growth opportunities and drive strategy and execution to deliver value to the business
Top 3 Leadership Capabilities for this role:
Consistently deliver great business performance
Bring the Diageo purpose to Life
Top 3-5 Accountabilities
Top 3 Functional Capabilities for this role:
Create strategies that win
Drive enduring competitive advantage from customer and consumer insight
Drive value commercially for Diageo and our customers
Qualifications and Experience Required
Commercial graduate qualification, Master's Degree as a minimum
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