Position: Marketing Officer
Reports to: Chief Operations Officer
Employment Type: Full-time
Application deadline: 29/11/2023
We are a relatively new healthcare facility in Yaoundé with a vision to provide modern and quality healthcare services in compliance with international standards. We prioritize patient care, innovative practices, and fostering a welcoming environment for both our patients and staff. We are currently seeking a motivated and dynamic Marketing Officer to join our team. As the Marketing Officer, your primary responsibility will be to develop and implement effective marketing and branding strategies to attract clientele and establish valuable partnerships for our clinic. You will play a crucial role in promoting our services to medical specialists, health insurance companies, and corporate clients.
Responsibilities:
1. Meet medical specialists and convince them to consult their patients at our clinic:
· Identify and establish relationships with medical specialists and convince them to refer their patients to our clinic.
· Highlight the benefits and advantages of our clinic, including the state-of-the-art facilities, highly skilled medical staff, and excellent patient care.
2. Meet with health insurance companies and convince them to develop partnerships with our clinic:
· Present the clinic's services and benefits to health insurance companies, emphasizing how our collaboration will benefit both parties.
· Negotiate partnership agreements and contract terms to secure a referral channel from these companies.
3. Meet with companies and convince them to develop partnerships with our clinic for the treatment of their employees and their family members:
· Identify potential corporate clients and propose partnerships for the healthcare needs of their employees and family members.
· Showcase the advantages of providing quality healthcare services for their employees, ensuring their well-being and productivity.
4. Develop and implement marketing and branding strategies:
· Collaborate with the IT team to effectively brand and market the clinic on various platforms, including our website, social media, and other media outlets.
· Create marketing campaigns that promote our services and boost the overall image of the clinic.
5. Conduct market research and propose areas with growth opportunities:
· Conduct market analysis to identify potential areas for expansion and growth for the clinic.
· Provide recommendations to improve marketing strategies and policies based on market trends and competitor analysis.
· Submit monthly and quarterly reports on market analysis and propose the way forward.
· Constantly explore and establish new win-win partnerships for the clinic to expand our network and reach.
Requirements:
- Bachelor's degree in Marketing, Sales, Business, Communications, or a related field.
- Exceptional verbal and written communication skills.
- Strong presentation and public speaking skills.
- Confident and outgoing with strong rapport-building and relationship management skills.
- Proficiency in Microsoft Office package, including PowerPoint.
- Proactive, self-motivated, and able to work with minimal supervision.
- Passionate about marketing and sales with a creative and innovative mindset.
- Strong organizational and project management skills with the ability to meet tight deadlines.
- Healthcare Industry Experience (Bonus): Prior experience in the healthcare industry is advantageous but not mandatory.
- Data-driven and results-oriented, with a thorough understanding of marketing and sales principles.
- Exceptional team spirit and ability to work effectively in a multidisciplinary and diverse team.
- Ability to think out of the box and adapt to a fast-paced environment.
- Strong analytical skills to monitor key performance metrics and propose strategic improvements.
- Flexibility to work on other activities or projects within the facility as assigned.
Joining our team as the Marketing Officer, you will have the opportunity to shape the future of our clinic by developing creative marketing strategies, establishing valuable partnerships, and contributing to the growth and success of our organization.
If you are a passionate, results-driven individual with exceptional marketing and sales skills, we would love to hear from you. Apply now and become a part of our dedicated team!
To apply, please submit your resume, cover letter, and 2 references to medicrecruit2023@gmail.com. Only shortlisted candidates will be contacted.
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