The objective of the role is to play a leading role in keeping marketing activities consumer focused, championing insights and making recommendations that drive growth. The head of Consumer Planning ensures that all consumer information and resulting actions gathered are disseminated effectively.
The focus will be on Market research and analysis (trends, new products, growth, share, profitability, etc.), competitive analysis and size of prize estimates, product/category strategy, facilitation of annual strategic planning process and market analysis (competitors, economic trends, etc.) as well as owning the delivery of the agreed capability plans for staff
Top 3-5 Accountabilities
Combining analysis, diagnosis, insightful thinking, judgement and clear recommendations to drive growth for existing brands and key Innovations initiatives.
Championing the generation and implementation of consumer insights.
Managing Quantitative and Qualitative studies.
Ensure that learnings from M&E are applied to increase the productivity of our A&P spend
Own the culture of compliance within CPR by ensuring full compliance to DMC, DRR, GAR and CARM requirements.
Support the Marketing Director in building capability in the team by driving the training agenda monthly and ensuring capability gaps to the functional and leadership standards are covered
Qualifications and Experience Required
Appropriate tertiary marketing qualification – degree / diploma
Suitable Post Graduate qualification is desirable
Experience in Consumer research would be an added advantage.
Minimum 8 years’ experience across the Marketing portfolio, including deep Insights / Consumer Planning functional expertise
Commercial leadership experience is desirable
Track record of success in highly demanding organisations
Track record of delivering measurable commercial results through insight generation and delivery of actionable plans
Experienced in directing and managing complex planning & research projects, including demonstrated understanding of what can and can’t be achieved via different techniques and approaches
Ability not just to interpret research data, but to be able to discover and apply consumer understanding & insights to drive brand growth
Demonstrated ability to effectively inspire, manage and coach a team of functional experts to achieve world class performance
Creative and flexible conceptual thinker, but capable of critical, objective evaluation – able to blend the art and the science
Exceptional facilitation skills – able to lead a team through a process to achieve a solution
Expert influencer; able to gain buy-in for recommendations
French & English speaking
Great team player
Barriers to Success in Role
Inability to manage diverse set of third world markets
Insensitivity to local culture/environment – especially West Africa
Inability to constantly reprioritize and manage expectations from a large and demanding business
Insensitivity to local culture/environment
Inability to balance multiple priorities and work to a series of tight deadlines.
Lack of technology literacy and interest.
Office focus with little to no field visit and interaction with consumers & customers
Flexible Working Options
Role is based in Cameroon, Douala HQ office with opportunity to travel within and outside the country
20% mobility rate
Worker Type :
All applications must be submitted ONLINE at : https://diageo.wd3.myworkdayjobs.com/fr-FR/Diageo_Careers/job/Douala-Cameroon/Head-of-Consumer-Planning_JR1046305
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