Clinton Health Access Initiative, Inc.
Request for Proposals (RFP)

Provision of Graphic Design Consultancy Services
Sexual, Reproductive, Maternal, Newborn and Child Health (SRMNCH) Program – Cameroon

Date Issued: March 13, 2026

Ethical Conduct and Conflicts of Interest
In accordance with CHAI’s Global Code of Conduct and Conflict of Interest policy, CHAI is committed to conducting procurements with integrity and objectively selecting suppliers and vendors. CHAI maintains a zero-tolerance policy for acts including but not limited to collusion among vendors, submitting falsified bids, bribery, and/or other forms of fraud. Vendors engaging in such conduct will be disqualified from current and future opportunities. CHAI employees and others acting on CHAI’s behalf are prohibited from accepting or asking for bribes, gifts, fees, or any other object of value or compensation related to doing business. Please contact ethics@clintonhealthaccess.org with any questions or concerns or to report any violations. 

Summary of terms
A. Background
The Clinton Health Access Initiative, Inc. (CHAI) is a global health organization committed to saving lives and improving health outcomes in low- and middle-income countries by enabling governments and the private sector to strengthen and sustain quality health systems. 
CHAI Cameroon has been operational since 2007, supporting the Government of Cameroon at both national and sub-national levels to deliver lifesaving health services across the country. Over the past decade, CHAI has supported the Ministry of Public Health (MoH) to reduce Maternal, Newborn and Child mortality, enhance the quality of Sexual and Reproductive Health (SRH) services, and improve the availability and accessibility of contraceptive products. Building on this work, CHAI recently received funding from the Hormonal Intra-Uterine Device (H-IUD) Access Group via the Catalytic Opportunity Fund (COF) to support the introduction of H-IUDs into Cameroon's public health system. For more information, please visit www.clintonhealthaccess.org 
CHAI Cameroon invites interested and capable individual consultants or organizations to submit proposals to provide graphic design consultancy services in support of the SRMNCH program, including the development of family planning (FP) information, education and communication (IEC) materials, H-IUD training modules, and enhancement of the Expanded Program on Immunization (EPI) e-learning platform. Offerors are invited to submit proposals in response to this RFP in accordance with Section D, Instructions for Preparation of Proposal and Submission to CHAI. This RFP does not obligate CHAI to make an award or fund an applicant, nor does it commit CHAI to reimburse costs incurred for proposal preparation.
B. Proposal Dates and Requirements
The table below summarizes key dates in the RFP process. CHAI reserves the right to modify these dates at its discretion.

Milestone	Date and Time
RFP Released	March 15, 2025
Deadline for Written Questions	March 17, 2026
Answers for Questions Released	March 18, 2026
Proposals Due	March 23, 2026 (23:59 WAT)
Estimated Start Date	April 1, 2026

1. Questions and Answers
   All questions regarding this RFP must be submitted in writing by the deadline above to chaicameroonprocurement@clintonhealthaccess.org  with the subject line: "Graphic Design RFP – Clarification". CHAI will only consider written requests for clarification. Only written answers from CHAI will be considered official and carry weight in the RFP process. Answers of guidance received outside of the official channel from employees or representatives of CHAI will not be considered official information regarding this RFP.
   
   2. Proposal Submission and Validity
   All proposals must be submitted electronically to chaicameroonprocurement@clintonhealthaccess.org  by the deadline above with the subject line: "Graphic Design RFP – Proposal Submission". If files exceed 10MB, the offeror should request an upload link by emailing with the subject line: "Graphic Design RFP – Requesting Upload Link". Proposals received after the deadline will not be considered. By submitting this proposal, the offerors confirms that the proposal is valid for a period of 60 days.
   
   3. Award    
   CHAI will examine the offers to determine if they are complete, comply with all the conditions of the RFP, and have been duly signed and are in general order. CHAI will select the offer that represents the best overall value. CHAI anticipates making one award to one entity; but reserves the right to make no award, or to make multiple awards.
   C. Eligibility Requirements
   Offerors, regardless of entity status (individual consultant, for-profit, not-for-profit), must be legally registered or authorized to conduct business in Cameroon. A valid copy of a business license, professional registration, or equivalent documentation must be provided with the offer submission. All offers must be submitted using Annex A below and signed by the cognizant officer of the organization.
   D. Instructions for Preparation of Proposal
   Offerors are required to use the form in Annex A to reply to this RFP. Failure to provide all required information may result in rejection or disqualification. Information the respondent considers proprietary must be clearly marked as such and will be treated confidentially.
   1. Technical Proposal
   Offerors must submit a technical proposal addressing the Scope of Work in Section G. The technical proposal should include the following sections (maximum 10 pages total):
   •    Technical Approach and Methodology: Describe your proposed approach to designing, producing, and delivering the IEC materials, training modules, and e-learning content as outlined in the Scope of Work. Include your design process, quality assurance steps, and tools/software to be used (maximum 3 pages).
   •    Capabilities statement: Provide a detailed description of relevant past experience in graphic design for health communication, IEC materials, animations, and e-learning platforms. Include or attach a portfolio of at least 3 samples of directly relevant prior work (maximum 3 pages, with portfolio as an annex).
   •    Key Staff: Provide CVs of the consultant(s) who will carry out the work, demonstrating proficiency in Adobe Creative Suite, e-learning authoring tools (e.g., Articulate Storyline, Moodle), and bilingual communication in English and French (CVs as annex, not counted toward page limit). Could include key individuals who will complete the work and copies of CVs.
   •    Draft Work Plan: Provide a draft work plan showing major activities, milestones, and a timeline across the 6-month period of performance (maximum 2 pages).Could include a request for a draft plan for management of the scope of work
   2. References
   Offerors must complete the table in Annex A with past performance references. At least three references for similar work. References may be contacted by CHAI at any time during the evaluation process.
   3. Budget
   The resultant award will be deliverables-based. Offerors must provide a detailed budget in XAF (CFA Francs) showing costs associated with each deliverable, including labor, non-labor costs, materials, and any other direct costs. The budget must cover the full 6-month period of performance and be accompanied by a cost narrative explaining each line item and the assumptions used. Once the agreement is signed, no additional fees, taxes, or costs may be added post-award. Budgets must be accompanied by a brief cost narrative that describes each line item and the assumptions made in the total cost.
   E. Evaluation Criteria and Negotiation
   CHAI will make an award based on which proposal represents best overall value. CHAI may award to a higher-priced offeror if a higher technical evaluation score justifies the additional cost. The following criteria will be used to evaluate proposals:
   
   

 

Category    Criteria    Points

 

Technical Approach & Design Methodology    Clarity and relevance of the proposed design approach, workflow, and methodology for delivering IEC, training, and e-learning materials.    30

 

Portfolio & Relevant Experience    Quality and relevance of submitted portfolio samples demonstrating experience in health communication, IEC materials, animations, and e-learning design.    30

 

Key Staff Competencies    Demonstrated proficiency in Adobe Creative Suite, e-learning authoring tools (e.g., Articulate Storyline, Moodle), and bilingual communication (English/French).    20

 

Work Plan & Timeline    Feasibility and detail of proposed workplan, including ability to deliver within the 6-month period of performance.    10

 

Budget    Cost reasonableness, clarity of cost narrative, and alignment with deliverables.    10

 

TOTAL        100

Offerors are expected to submit their best offer. CHAI reserves the right to hold further discussions, conduct negotiations, ask for additional information, or request clarifications before making an award. CHAI reserves the right to hold a best and final offer or competitive range stage prior to award. CHAI may, at its sole discretion, ask for offerors to conduct oral presentations. 

 

F. Terms and Conditions of Resultant Agreement

 

Any agreement resulting from this solicitation will be subject to CHAI's standard agreement terms and conditions. A copy is available upon request. . For the purpose of this solicitation, please note that the following terms apply:

 

I.    Confidentiality: Information the offeror considers confidential or proprietary must be clearly marked as such. All such information will be treated confidentially by CHAI for assessment purposes only. Should the offeror anticipate submitting confidential or proprietary information, please contact the procurement focal point to request a copy of CHAI's standard NDA.

 

II.    Intellectual Property: All materials, designs, source files, and deliverables produced under the resultant agreement shall be the sole property of CHAI upon delivery and final payment. The consultant/firm may not use CHAI-branded materials for any purpose without prior written consent.

 

III.    Payment: Payments will be made upon CHAI's acceptance of deliverables, in accordance with the deliverables schedule agreed at award.

G. Scope of Work and Deliverables

 

1. Scope of Work

 

The consultant(s) will be responsible for the following:

 

Content Design and Production

 

•    Support the mapping and structuring of content for family planning IEC materials and H-IUD training modules in collaboration with the CHAI SRMNCH team.

 

•    Design and produce visually engaging materials including graphics, layouts, infographics, animations, and short videos for FP/H-IUD demand generation and health worker training.

 

•    Convert IEC and training content into user-friendly digital and print-ready formats, including interactive PDFs, ensuring consistency, clarity, and accessibility across all channels.

 

•    Configure and upload content on e-learning platforms as needed.

 

EPI E-Learning Platform Enhancement

 

•    Review and refine existing platform content to improve accuracy, coherence, pedagogical flow, and alignment with current immunization program guidelines and national training standards.

 

•    Improve the platform's user interface and user experience (UI/UX) to enhance interactivity, responsiveness, and the overall learning experience for health workers and district managers.

 

•    Conduct usability testing with target users, document feedback, and implement iterative improvements to optimize performance and accessibility.

 

•    Develop and integrate multimedia elements (animations, infographics) into e-learning modules to strengthen learner engagement and knowledge retention.

 

Collaboration and Quality Assurance

 

•    Participate in CHAI internal and stakeholder review meetings to present design work, incorporate feedback, and deliver high-quality outputs on schedule.

 

•    Maintain well-organized design files and platform content with proper version control throughout the assignment.

 

•    Proactively propose innovative design solutions to enhance user engagement across materials and platforms.

 

2. Deliverables and Deliverables Schedule

 

The following deliverables are expected under this assignment. A detailed deliverables schedule will be agreed at the time of award.

 

Deliverable    Description    Target Timeline

 

D1    Inception report and finalized workplan    Month 1

 

D2    Set of FP/H-IUD IEC materials (print and digital formats, source files)    Months 1–4

 

D3    H-IUD training modules (digital and interactive PDF versions, source files)    Months 1–4

 

D4    Revised and enhanced EPI e-learning platform (with multimedia elements integrated)    Months 2–5

 

D5    Usability testing report with documented feedback and implemented improvements    Month 5

 

D6    Final report summarizing all outputs, version-controlled design files, and handover documentation    Month 6

3. Required Competencies

 

The consultant(s) assigned to this work must demonstrate the following:

 

•    Proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere, After Effects) or equivalent professional design tools, including AI-assisted design platforms, with a demonstrated ability to produce professional, culturally appropriate, and visually clear materials across print, digital, and interactive formats.

 

•    Familiarity with e-learning authoring tools such as Articulate Storyline, Rise, Adobe Captivate, or Moodle, and a working knowledge of basic principles of instructional and user-centered design.

 

•    Strong time management skills with a track record of delivering high-quality outputs within agreed deadlines.

 

•    Demonstrated ability to work collaboratively, respond constructively to feedback, and adapt to changing priorities.

 

•    Clear written and verbal communication skills in both English and French, with ability to present design concepts and progress updates effectively to diverse audiences.

4. Period of Performance

 

The period of performance is six (6) months, commencing around April 1, 2026, and ending on or around September 30, 2026. The period of performance aligns with CHAI's current funding cycle. CHAI reserves the right to extend or terminate the agreement in accordance with its standard terms and conditions.

Annex A: Proposal Application Form

[Instructions: All offerors submitting a bid in response to this RFP must fill out and complete this template letter. The letter must be signed by an authorized representative of your organization and must be dated appropriately. This letter must be submitted with a copy of your business license and any other documents as requested in the solicitation] 

To: CHAI Cameroon Procurement Focal Point

 

Reference: CHAI Cameroon RFP – Graphic Design Consultancy, SRMNCH Program

 

Company / Consultant Name: [Insert name]

General Declaration

 

We, the undersigned, hereby provide this offer to perform the work described in the referenced RFP. We acknowledge and agree to all terms and conditions. We certify that our organization, as well as our principal officers and key individuals, are eligible to participate in this procurement and are not debarred, nor on any watchlist or sanctions list. We further certify that, to the best of our knowledge, we have no close, familial, or financial relationships with CHAI staff or individuals representing CHAI; and that we have no close, familial, or financial relationships with any other bidders on this RFP. If we become aware of a potential conflict we will immediately notify ethics@clintonhealthaccess.org. We also certify that our business license, attached, is accurate and up to date with the relevant authorities. 

Our offer remains valid for 60 days from the date of submission.

General Information

Company Address    

 

Company Telephone    

 

Company Website (if applicable)    

 

Company Registration or Tax ID    

 

Does the company have a bank account?    

 

Name of Bank (if applicable)    

 

Brief company description    

Past Performance

We hereby provide three references for similar work that we acknowledge may be contacted at any time by CHAI. 

Past Performance

 

Reference 1

 

• Company, Entity or Individual Name:  

 

• Contact Information (email, phone):  

 

• Brief description of relevant work performed:       

 

Reference 2

 

• Company, Entity or Individual Name:  

 

• Contact Information (email, phone):  

 

• Brief description of relevant work performed:       

 

• Company, Entity or Individual Name:  

 

• Contact Information (email, phone):  

 

• Brief description of relevant work performed:      

Technical Propos

Please provide your technical proposal in accordance with Section D.1 above, covering: (i) Technical Approach and Methodology, (ii) Capabilities statement (portfolio and relevant experience), (iii) Key Staff CVs, and (iv) Draft Work Plan. Maximum 10 pages (excluding portfolio samples and CVs).

Budget

Please provide a deliverables-based budget in XAF covering the full 6-month period of performance. The budget must show major line items per deliverable (labor, materials, other direct costs) and be accompanied by a cost narrative that explains each line item and the assumptions used in developing the cost.

Key Officer Signature(s)

Name (Printed):  ___________________________

Title:  ___________________________

Signature:  ___________________________

Date:  ___________________________

Name (Printed):  ___________________________

Title:  ___________________________

Signature:  ___________________________

Date:  ___________________________

 

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