Production of an Infographic Video on the results of BIODEV2030 Phase 1 Project Cameroon
Terms of Reference

1. Background and Context
Cameroon, home to 92% of Africa's ecosystems and nearly half of its bird and mammal species, is a
biodiversity hotspot under severe threat from human activities such as agriculture and infrastructure
development. Through the BIODEV2030 project, supported by WWF and the French Development Agency
(AFD), Cameroon has embarked on a scientific and participatory evaluation to integrate biodiversity
considerations into key economic sectors. Phase 1 of the project focused on diagnostics (DIAG 1 and DIAG 2),
stakeholder engagement, and the identification of harmful practices and potential voluntary engagement (VE)
scenarios in the agriculture and infrastructure sectors. Cameroon possesses one of the most diverse
biodiversities in Africa in terms of species, ecosystems, and genetic resources, with a high degree of endemism
(WWF, 2019). The country is home to 92% of Africa's ecosystems and nearly half of the continent's bird and
mammal species. This biodiversity contributes significantly to population well-being, economic development,
and scientific and medicinal research. Its importance is especially notable in sectors such as agriculture,
forestry, and fishing, which represent 15% of GDP (MINEPDED, 2017a) and employ over 50% of the country’s
workforce. Unfortunately, this rich biodiversity is under significant threat from these very activities.
Roughly 10% of plant species and 815 wildlife species are at risk of extinction. Additionally, 50% of plant
species in mountain and forest ecosystem hotspots, and 30% in coastal and marine zones, are endangered
(MINEPDED, 2017b). According to the Ministry of Environment, Nature Protection, and Sustainable
Development (MINEPDED), ecosystem degradation and unsustainable exploitation are the main threats to
biodiversity in Cameroon.
Direct drivers of biodiversity loss include slash-and-burn agriculture, poaching, overexploitation of non-timber
forest products, unsustainable practices, climate change (e.g., flooding, drought), pollution, and the introduction
of invasive non-native species. Indirect drivers are linked to socio-economic conditions and a growing
population that increases pressure on resources (MINEPDED, 2012).
To reverse biodiversity and ecosystem degradation, Cameroon has reaffirmed its commitment through
participation in the formulation of the post-2020 Global Biodiversity Framework. This new framework
calls for countries to define clear, innovative, and specific goals for sustainable biodiversity management to
support development. Despite numerous initiatives by the government and partners, there is an urgent need to
strengthen actions for more effective results. Identifying the main drivers of biodiversity degradation using
scientific data is essential. This justifies the need for a scientific study to assess sectoral impacts on biodiversity
in Cameroon.
As a party to the Convention on Biological Diversity (CBD) and a member of the Intergovernmental SciencePolicy Platform on Biodiversity and Ecosystem Services (IPBES), Cameroon recognizes the need to improve
scientific information on biodiversity at the national level. As the country aims to adopt the
2020–2030 Global Biodiversity Framework, this becomes a national priority. Following the nearly completed
national assessment of Biodiversity and Ecosystem Services (BES), this sectoral impact study will provide
Cameroon with current and quantified data to inform the framework's indicators and guide structural decisionProduction of an Infographic Video on the results of BIODEV2030 Phase 1 Project Cameroon

making. The study is supported by the BIODEV 2030 Project, led by WWF in partnership with the French
Development Agency (AFD).
This video aims to visually communicate the key findings, sectoral commitments, and challenges encountered
during Phase 1 to a broad audience including policymakers, development partners, the private sector, civil
society, and local communities.
2. Objective
To design and produce an engaging and informative infographic video (3–5 minutes) that summarizes the
results of BIODEV2030 Phase 1 in Cameroon, with a focus on:
- Os.1 : Harmful biodiversity practices in agriculture and infrastructure
- Os.2 : Identified voluntary engagement (VE) scenarios
- Os 3Stakeholder involvement
- Os 4 Key outcomes and challenges of the dialogue process
- Next steps for biodiversity mainstreaming
3. Scope of Work
The consultant/firm will:
- Scriptwriting: Develop a clear, compelling script in English and French based on the Phase 1 results and
project documents.
- Storyboarding: Create a storyboard outlining the visual flow of the video.
- Design & Animation: Produce high-quality 2D or motion infographic visuals, charts, maps, and illustrations.
- Voiceover & Music: Record voiceover in both English and French and add appropriate background music and
sound effects.
- Video Production: Deliver a final video in two language versions (English and French), optimized for web and
social media.
- Revision & Validation: Integrate feedback from project stakeholders and revise accordingly.
4. Key Messages to Highlight
- Cameroon’s exceptional biodiversity and its socio-economic value
- Major threats to biodiversity linked to unsustainable agricultural and infrastructure practices
- Key findings from DIAG 1 and DIAG 2 (slash-and-burn, deforestation, land conversion, dam impacts, etc.)
- Lack of sectoral dialogue and VE validation workshops
- Engagement scenarios proposed for public and private sectors in both agriculture and infrastructure
- Responsibilities of civil society and local communities
- Challenges in the VE process (delays, weak coordination, poor diagnostics)
- Alignment with the Kunming-Montreal Global Biodiversity Framework and NBSAPs
- Recommendations and the need for continued multi-sector collaboration
5. Deliverables
Deliverable Description Timeline
Inception Report Workplan, script outline, storyboard concept Week 1
Draft Infographic Video English and French versions for review Week 3
Final Infographic Video Fully edited, bilingual video with subtitles Week 4
Source Files Editable project files and assets Final deliveryProduction of an Infographic Video on the results of BIODEV2030 Phase 1 Project Cameroon
Terms of Reference
6. Qualifications
- Proven experience in animation/infographic video production (samples required)
- Experience in biodiversity, environment, or sustainable development storytelling
- Fluency in English and French
- Ability to simplify complex scientific content for general audiences
7. Application Process
Interested candidates must submit:
• A technical proposal detailing their approach to the scope of work.
• A financial proposal including a detailed budget breakdown.
• Examples of previous relevant work (videos, communication materials).
• CVs of the proposed team or the lead consultant.
• Administrative and fiscal documents including a valid certificate of tax compliance.
• A sworn statement from the applicant/bidder involved in the implementation of a grant funded by
Expertise France (Annex 1), to be signed and returned with the offer.
8. How to apply
Interested candidates are requested to submit their offer in French or English to the email address
wwfcopprocurement@wwfcam.org or at the WWF Cameroon offices in Yaoundé – Bastos, located behind the
Bastos factory. Contacts: (237) 222217084/83, 222007703, 677500035, 699503621
Please indicate in the subject of the message," Infographic Video on the results of BIODEV2030 Phase 1
Project Cameroon»
We thank you in advance for your interest in this call for expressions of interest. If you are not contacted three
(03) weeks after the deadline for submitting applications, please consider that your offer has not been accepted.
Deadline for receipt of service offers: May 23, 2025
For any further information, please write to the address wwfcopprocurement@wwfcam.org
9. Supervision et Reporting
The consultant or agency will report to the BIODEV2030 team and the WWF Cameroon Communications
Officer, with monthly meetings on progress and deliverables.
WWF is an equal opportunity employer and is committed to having a
diverse workforce